Mobile Devices Expected to Exceed 24 Billion in 2020
By admin, CellularOutfitter
November 16, 2011
November 16, 2011
As we push towards a more connected future, wireless industry analysts are finding that the number of mobile devices on the market will more than double today's amount. The GSMA released market analysis concerning the number of connected mobile devices in 2020, will amount to more than 24 billion with analysts predicting a $1.2 trillion wireless market opportunity.
Machina Research, in conjunction with GSMA and other wireless industry leaders, found that the $1.2 trillion opportunity is a seven-fold increase from the revenue expected to be earned by the end of 2011. The opportunities will be primarily in the consumer electronics, automotive, health, and utilities industries, all of which could generate tens to hundreds of billions of dollars each.
Director Jim Morrish of Machina Research had the following to say in light of the future of mobile devices, ''We are moving into a new era in connectivity where we will see the proliferation of billions of connected devices in the world. Most of that growth is coming from machine-to-machine: a new market for communications service providers, and with new dynamics. The way that mobile operators, device vendors, service providers and others in the value chain react to this opportunity will have important implications for their future success. Right now, the mobile industry has a clear opportunity to play a central role in the Connected Life.''
What many may not realize that mobile devices range far more than wholesale cell phones and the cell phone batteries that power them. Future health care instruments, power meters, and even your kitchen appliances may come standard with an ''always-on'' connection to the Internet. Analysts believe this functionality will allow machine-to-machine communications much easier and much more capable of catering to your 'connected life' needs.
Opportunities are not only in development of such mobile devices; however, with integrated data plans as proposed by Glenn Lurie, AT&T's vice president for emerging devices. He suggests that new business models will have to be considered, as data plans are becoming increasingly difficult to digest for the average consumer. He cites the Amazon Kindle and Apple iPad business models, where 3G connectivity is 'invisible' to the consumer and tacked on to the mobile device's sticker price.
''We've got to make this so that it's more simple for our customers to understand,'' Lurie said. ''In a sense we also have to make and look at different business models that hide [the data plan]. With the Amazon Kindle model, people don't even know how that thing is connected ... it just works.''
It may be a while before you are using your refrigerator in conjunction with your Internet to check on recommended dietary intake for the day. And until that day comes, the wireless industry is looking to make quite a large sum off of your appetite for mobile devices.